Minimum Advertised Pricing Policy/Agreement
Effective March 1, 2016, a Minimum Advertised Price (MAP) on all Asta Glass products will be in effect.
This MAP policy has been established by Asta Glass to help protect the reputation of its name and products. The MAP policy is also designed to ensure dealers and retail outlets compete for sales by marketing themselves in the best way possible and by offering the best customer service, not by decreasing prices.
In exchange for partnering with a reseller to sell Asta Glass’ products, Asta Glass asks that resellers agree to and abide by the following requirements and restrictions, understanding that it is also in your best interest to protect Asta Glass’ image and help us keep prices at a level that is fair to all retailers.
Please indicate your understanding of this policy and your willingness to abide by its terms and conditions by signing and listing the name of your company at the bottom of this form.
IMPORTANT: As of April 1, 2016, no shipments will be made to any retailer or distributor without having completed this form indicating agreement to adhere to the policy, and returning it to Asta Glass.
The MAP policy shall follow these guidelines:
1. The Minimum Advertised Price for any Asta Glass product shall not be less than 2.2 x wholesale price as published on the Asta Glass price sheet (attached). MAP pricing is established by Asta Glass and may be adjusted by Asta Glass at its sole discretion.
2. The MAP policy applies to all advertisements of Asta Glass products in any and all media, including, but not limited to, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, email newsletters, email solicitations, internet or similar electronic media, television, radio, and public signage. The MAP policy is not applicable to any in-store advertising that is displayed only in the store and not distributed to customers.
3. The inclusion in advertising of any coupons, or free or discounted products (whether those of Asta Glass or another manufacturer) with a product covered by the MAP policy would be contrary to the policy if it has the effect of discounting the advertised price of the covered product below the MAP.
4. If pricing is displayed anywhere other than inside a brick and mortar retail store, any strike-through or other alteration of the Minimum Advertised Price is prohibited.
5. MAP applies only to advertised prices and does not apply to the price at which the products are actually sold or offered for sale to an individual consumer within the dealer’s retail location. Asta Glass dealers and sales representatives remain free to sell our products at any prices they choose as long as the sale takes place at the retail location.
6. MAP does not establish maximum advertised prices. All dealers and sales representatives may offer Asta Glass products at any price in excess of the MAP.
7. Asta Glass’s MAP policy does not in any way limit the ability of any dealer to advertise that “they have the lowest prices” or, they “will meet or beat any competitor’s price”, that consumers should “call for a price” or phrases of similar import as long as the price advertised or listed for the products is not less than MAP.
8. Dealer agrees to hold all trademarks of Asta Glass as the property of Asta Glass and use advertising materials provided by Asta Glass in an authorized manner only.
9. Repeated failure to abide by this policy will result in termination of the reseller. It is Asta Glass’ sole discretion whether or not to provide prior notice or issue warnings before taking any action under this policy.
10. E-Bay, Amazon, Etsy and other Auction Web Sites Policy:
· The “Buy it Now” price must be equal to MAP or greater.
· Selling by auction or opening bids must start at MAP without a “Buy it Now” option.
· Best Offer Auctions Are Not Allowed
11. Negotiated Contracts: From time to time it may be explicitly approved by Asta Glass in writing to sell certain Asta Glass products at below MAP pricing. The discount amount and length of time of the offer will be determined by Asta Glass at the time of this approved promotion.
12. Asta Glass may run a sale from time to time and in such case the MAP will be based on Asta Glass’ sale price rather than regular wholesale price on those particular items and on those particular dates. Asta Glass will send out a notice in advance with details of any special sale.
13. MAP of merchandise bought at “Show Special” wholesale prices or with “Get One Free” show offers must be based on the regular wholesale price of each item.
14. Accounts outside of the United States must reflect MAP pricing as translated into their local currency.
15. This form shall be signed and returned to Asta Glass and in doing so, will bind the reseller to abide by the MAP and reseller requirements spelled out in this document.
If in agreement with this policy then please fill out the requested information and sign it. You may FAX to 650.871.0457 or scan and email to: firstname.lastname@example.org
Agreed to by:
Company name: ________________
Any and all other names by which this company operates (including names used on Ebay, Amazon, etc: ________________________________________________________________
Principal name printed: _______________
Principal Signature: _______________
Date signed: _______________
Dealer / Retailer / Distributor Address: ______________________________
Dealer / Retailer / Distributor City/State/Postal Code: ______________________________
Website URL (list all used): _______________
IMPORTANT: After April 1, 2016, no shipments will be made to any retailer or distributor without having completed this form and returning it to Asta Glass.